ProductBeat Workshop

Our in-depth workshop allows you to accelerate your learning and gain new insights, and to grok the logic of product thinking.

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ProductBeats - Create the History of Tomorrow

In addition to attending the ProductBeats Conference, you can further boost your learning by participating in our workshop, exclusive to ProductBeats. You are guaranteed to leave with actionable insights that you can put to use straight away.

Make the most out of your ProductBeats experience – attend the exclusive workshop on Service Strategy. You will be able to ingest the latest knowledge from the field and academia, which will put you ahead as a product person.

Why You Must Attend the Workshop

  • Learn the latest from “the field” and academia and boost your career!
  • Interactive workshop that will spark actionable insights!
  • Find new revenue streams and more effective ways of managing your products and portfolio!
  • Learn how to take true product ownership and make it happen!

In-Depth Workshop
apart from joining the conference you can participate In The following Exclusive workshop:

Christian Kowalkowski - Speaker at Productbeats 2020

Service Strategy in Action

Learn how to shift your business from a goods-centric to a service-savvy business model in this exclusive workshop with Professor Christian Kowalkowski.

Learn more about the workshop


Exclusive workshop in conjunction with the ProductBeats 2020 conference.

Christian Kowalkowski - Speaker at Productbeats 2020

Service Strategy in Action

Treating a service like a product is a deadly sin

It used to be straightforward. A Product was a Product a Service was a Service. In the industry today, everything has changed. Simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to compete through innovative services.

In this exclusive workshop, Professor Christian Kowalkowski will guide you on how to shift your business from a goods-centric to a service-savvy business model. The twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to:

  • Make your company “fit-for-service,”
  • Evolve your existing services,
  • Deliver service Innovation
  • Understand the keys for a service-centric culture
  • Build a service-savvy sales organization,
  • Develop an ecosystem strategy

Service Strategy in Action - ProductBeats WorkshopKowalkowski, together with Wolfgang Ulaga, has built a twelve-step roadmap for evolving your Service Business. It is the result of rigorous research and hands-on experience working with Service development. Hundreds of managers in industrial and professional services companies have participated in the work.

The models received praise in scientific and managerial journals, including Harvard Business Review, among others.

In the workshop, Christian Kowalkowski shares the lessons learned from successful case studies and years of extensive research.

If you are serious about your Service Business – this is the opportunity to listen and discuss with the world’s thought leader.

Get tickets for: Service Strategy in Action


Product Essentials

Date: 18th of March

This workshop is the foundation for product management. It will give you the necessary tools for building great products. Learn how to manage your products and work with your stakeholder more efficiently.

Price for one day workshop:

7 900 SEK

Buy Essentials ticket


Date: 19th of March

Create the history of tomorrow. Be inspired. Build knowledge. Grow your network. The conference is where brilliant minds solve Product issues.

Price for one day conference:

7 500 SEK

Buy Conference ticket


Date: 20th of March

Workshop suitable for your challenges:
Service strategy in Action – Prof Dr. Christian Kowalkowski

Price for the Workshop:

6 200 SEK

Buy Workshop ticket